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Google Digital Marketing Course

Google Digital Marketing Course: Everything You Need to Know

Jul 4, 2024

More than ever, one needs to possess fundamental skills in digital marketing in today’s technological environment. Google owning the tech market presents its free and intensive Google Digital Marketing Course for beginners. That will provide all the prerequisite skills and knowledge necessary to work in the sphere of digital marketing. Both for the small business owner who needs to extend his company’s online presence or the newly entered digital marketer, this course offers useful information and valuable knowledge.

Key Takeaways

  • Google’s digital marketing course is also free, it provides key concepts, and anyone can take it.
  • This course is categorized in a way that will be favourable for different types of learners. The small business people and anyone who wants to venture into digital marketing.
  • Part of the focus is on providing basic knowledge about SEO, an overview of banner advertising through Google Ads, as well as gaining an idea of Google Analytics.
  • The course has interactive sections so that the learners can apply what they have learnt in real-world situations.
  • Extensions to the programs, Google, Ads, and Google Analytics, are offered for those who wish to advance in their knowledge.

What is the Google Digital Marketing Course?

Why Choose a Google Digital Marketing Course?

Google courses are by far among the best one can find in the world of digital marketing. It would be advantageous to take a Google digital marketing course because you are in a position to gather first-hand information concerning the different marketing platforms. He also predicted that Google is going to come out with a perfect course. If you are a professional who needs a refresher course or a complete marketing novice.

What to Expect From a Google Digital Marketing Course

These days, when you register to take a Google digital marketing course, you are likely to get an all-rounded curriculum that includes SEO, social media marketing… You will be taught modern approaches and strategies that help target the right audience and sell. Moreover, with the endorsement of Google, clients are assured of quality training that can enable them to stand out in the market.

Benefits of Taking a Google Digital Marketing Course

Through the Google Digital Marketing Course, the following advantages are accessible for individuals specializing in Digital Marketing. Some of the key advantages include:

1. Industry-Recognized Certification:

After the completion of the course, you get a Google certification which is highly valued in digital marketing.

2. Hands-On Learning:

The course covers real-life scenarios and activities that you can use in real life to practice as part of your learning. 99eedu Institute also provides the best digital marketing course in Kolkata with 100% job support, you learn our advanced digital marketing course, SEO course, and Social Media Marketing Course.

3. Flexible Schedule:

Being an online course, the class can be attended in the detriment of time thus making it suitable for working students.

4. Networking Opportunities:

Discuss with business-savvy people from all over the world, which means that you will be able to share your stories and observations regarding the field with others.

5. Career Growth:

By attaining knowledge and skills from the course, one has to align their career and secure a bright job in the digital marketing field. When choosing our Google Digital Marketing course and digital marketing course 99eedu provides quality training with hand to hand.

Google’s digital marketing course has so many advantages that maybe you cannot even list them all. Besides the new valuable knowledge and experience that will enable a holder to advance in his/her career. There are many restricted features and opportunities that you can get only through Google. Also, after finishing the Google digital marketing course, one can increase overall credibility and prove one’s competency before employers or clients.

How to Enroll in a Google Digital Marketing Course

Is a Google Digital Marketing Course Right for You?

First of all, if you want to boost your knowledge within the field of digital marketing, then a Google digital marketing course is the way to go. Having Google to vouch for it and bound with several tools that can aid your learning process, it can take you quite some time to earn the status of a true agile digital marketer.

Understanding the Google Digital Marketing Course

1. Overview of the Course

The Google Digital Marketing Course is comprehensive, and wholly designed to ensure that the learner acquires necessary and adequate skills in digital marketing. Regardless of your prior level of knowledge about the Google Digital Marketing course in Kolkata, this course can prove useful. The arrangement of the lessons is such that the course does not pose complications to any user with little or no professional skills in the field.

2. As to specific digital marketing training skills, they are necessary for the job market.

Engaging in digital marketing is very important these days, and therefore one must have a master’s in the same. Such skills help you in your job and career as well as assist you in successfully marketing your business on the Internet. The Google Universal account fundamentals of digital marketing have many topics, you are therefore exposed to multiple areas of digital marketing.

3. Ways In Which Google Structures the Course

The Google marketing course comprises 26 modules whereby each of the modules covers various elements in digital marketing. These are made up of video demonstrations, interactive activities, and scenarios. This course is moulded in such a way that it will not bore you too much and at the same time it shall not bore me too, as it will follow a flexible calendar that is deduced from the syllabi. In the same regard, the Google free digital marketing course has challenging questions and screenings, which orient you and enable monitoring.

When you are done with the Google fundamentals of digital marketing you are ready to take on several digital marketing opportunities and difficulties.

Who Can Benefit from the Google Digital Marketing Course

people studying digital marketing

1. Ideal Candidates

The Google Digital Marketing Course aims at persons from all the following backgrounds. For a graduate looking forward to getting a job or a seasoned professional who wishes to build on his or her knowledge base, this course is suitable. It’s also ideal for somebody who is thinking about career transition, and who wants to enter the world of digital marketing.

2. Small Business Owners

Namely, the owners of small businesses may find this course quite valuable. Digital marketing course in Kolkata can be said to refer to the promoting of products through the use of the internet where people can access more information about the company and its products through the internet leading to increased sales. The course enables the sharing of important proven working details that one can implement in bids/ proposals.

3. Aspiring Digital Marketers

If you are aspiring to be a marketer, especially a digital marketer this is a course you should not miss. It prescribes knowledge in such important areas as SEO, Google Ads, and Google Analytics, which will serve as the basis for building your career. The skills you gain will make you an asset to any organization that is aiming to enhance the company’s online marketing strategy.

The Google Digital Marketing Course can be done at any level of marketing thus considered suitable for anyone who wishes to improve on their digital marketing skills. If you want to learn our advanced digital marketing course in Kolkata then VISIT 99eedu Institute

Key Skills You Will Learn

digital marketing course

SEO Basics

This is the course where you will be introduced to one of the simple search engine marketing techniques called SEO. You will understand how to properly apply such techniques as on-page SEO to increase rank and thus, organic traffic. Search engine optimization is quite important when it comes to promotion online. Make your career with our SEO Course at 99eedu Institute you can learn how search engine optimization improves SEO ranking.

Introduction to Google Ads

If there exists an instrument, that is truly irreplaceable for any digital marketer, this is Google Ads. In this digital marketing course in Kolkata, you will learn about ad campaigns, selecting the right audience for the campaign and managing the finances. You will also discover how to optimize the ads so that you make decisions based on the performance results.

Understanding Google Analytics

Now this skill is implemented through the Internet- Google Analytics- is considered to be essential in monitoring and analyzing the traffic of the web site’s. In this course, you will get to know how to implement Google Analytics, the best way to understand the data and how to apply this data to enhance your marketing strategies. This will assist you in getting insights about the audience and also determine the performance of the campaigns.

Based on the material of this class, at the end of the course, you are to acquire a broad spectrum of knowledge about the key strategies, tools, and methods of digital marketing course to function effectively in the industry.

Topics Covered in the Course

Core Modules

Google Digital Marketing Course comprises 26 units that cut across the numerous sectors of digital marketing. These modules are divided into parts of sub-topics which can be easier to understand and no stress is put on cramming. The core modules include the fundamental areas of digital marketing hence guaranteeing a proper grounding in the subject.

Specialized Topics

However, the core modules are scrutinized, and the course also traces further aspects of specialized topics that explain more about the relevant fields in digital marketing. These topics include:

  • E-Commerce Strategies
  • Customer Loyalty
  • Media Planning and Strategies
  • Marketing Analytics
  • Practical Exercises

As a result, practical exercises are included in the course, which reinforce the theoretical knowledge. These are exercises aimed at increasing your practical skills and enforcing the obtained knowledge. For example, it could include a constructed e-commerce store or an example of a customer outreach plan.

Offering basic or core modules besides the advanced subjects and hands-on practices. Would make sure that not only are you knowledgeable with the fundamentals of digital marketing, but you are also mindful of the applications of the principles as well.

Duration and Commitment Required

students studying digital marketing

1. Course Length

The Google Digital Marketing Course is designed to be flexible, allowing you to learn at your own pace. The entire course spans approximately 40 hours, but there’s no fixed timeline for completion. You can take your time to fully grasp each module and revisit any sections as needed.

2. Time Management Tips

Balancing an online course with other responsibilities can be challenging. The following advice will help you efficiently manage your time:

  • Set a Schedule: Dedicate specific hours each week to focus on the course.
  • Break It Down: Divide the course into smaller sections and tackle them one at a time.
  • Stay Consistent: Consistency is key. Try to engage with the course material regularly.
  • Use Tools: Utilize digital tools like calendars and reminders to keep track of your progress.
  • Balancing with Other Commitments

Balancing the course with work, family, and other commitments requires careful planning. Sort out their importance and estimate the time you are going to spend on each of them. Remember, the flexibility of the course allows you to adjust your learning schedule as needed.

The beauty of the Google Digital Marketing Course is its adaptability to your lifestyle. You can pause and resume your learning journey at any time, making it easier to balance with other commitments.

Cost and Accessibility
Free Course Details

The Google Digital Marketing Course is available for free on various platforms, including Google’s learning portals. This makes it accessible to anyone with an internet connection, ensuring that financial constraints do not hinder your learning journey.

3. Accessibility Options

Google has made significant efforts to ensure that the course is accessible to everyone. The course materials are available in multiple languages, and there are options for subtitles and transcripts to aid those with hearing impairments. Also, the course format is compatible with mobile devices in case you prefer studying on the go.

4. Additional Resources

While the core course is free, there are additional resources and certifications available at a cost. For instance, if you choose to take the course through Coursera, there is a fee of $49 per month after a 7-day free trial. Most learners complete the certificate in less than six months, making the total cost under USD 300. Financial assistance is also available for those who qualify, ensuring that everyone has the opportunity to enhance their digital marketing skills.

The Google Digital Marketing Course is designed to be as inclusive and accessible as possible. The breaking down of financial and physical barriers to education.

Additional Google Digital Marketing Certifications

Google Digital Marketing Course

1. Google Ads Certifications

If you want to master a specific area of marketing, specifically paid advertising, then you need to consider getting the Google Ads Certification. Search, Display, Video, and Shopping, are the main areas of Google Ads that are covered by this certification. The use of Google Ads portfolios is a good way of showing how you can competently manage the Google Ads campaigns.

2. Google Analytics Certifications

Comprehension of data is one of the most significant components in the field of digital marketing. The Google Analytics Certification assists you in realizing the kind of art of tracking and analyzing site traffic. This certification should be taken by anyone who desires to use analytics in making the right decisions to shape their marketing tactics.

3. Advanced Digital Marketing Courses

For those who would like to gain some more information on digital marketing, Google provides further courses at Google Digital Garage. These courses are focused on such specific areas of marketing as mobile marketing, social media marketing, and others. The students can get different certifications when they pass these courses which will add more value when you are practicing digital marketing.

Among the many free courses with certifications provided by the Google Digital Garage platform, there are digital marketing courses. These are courses that are open for anyone to take so you can level up your skills and even acquire certifications easily and for free.

99eedu offered the best Digital Marketing Course in Kolkata

Frequently Asked Questions

Q. What is the Google Digital Marketing Course?

Google Digital Marketing is one such course offered by the company which covers. The basics of digital marketing for learners which is also available for free. It concerns different issues to contribute to a small business’s growth on the internet and provides newcomers with knowledge and practice to become digital marketers.

Q. Who is the Google Digital Marketing Course for?

This course is relevant to any new business that is in its early stages of establishment and any person who wants to know the essential knowledge of digital marketing.

Q. Which of these skills will I acquire from the Google Digital Marketing Course?

You will be introduced to basic Search Engine Optimization, and get a brief idea of Google Adwords. And learn about Google Analytics and other important assets of Digital Marketing skills.

Q. What is the required time to complete the Google Digital Marketing Course?

The length of time for the course depends but on average all the course can be done in a few weeks if one is serious with his/her time.

Q. Is the Google Digital Marketing Course free?

Yes, the Google Digital Marketing Course is completely free. There are no hidden costs.

Q. Are there additional certifications available after completing the Google Digital Marketing Course?

Yes, Google offers additional certifications such as Google Ads Certifications and Google Analytics Certifications for those who want to further their digital marketing expertise.

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