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UX (User Experience) design is concerned with how a user experiences when engaging with service or products, as well as the overall feel of the experience, whereas user UI (User Interface) design is focused on how the product’s interfaces look and operate. Figma is generally used for UI design. UI design focus on developing intuitive, interactive interfaces, visually beautiful, whereas UX design is focused with recognize and solving user problems.

The Figma Design System & Component Library is a file that offers a customizable style guide, icons, and contemporary UI elements and components to help users operate in Figma more quickly.

In simple terms, web design refers to the process of creating the visual layout and look of a website so that they resonate with a company’s brand, conveys information, and supports user-friendliness. A website design includes many varieties of elements that work together to create the overall user experience including UX/UI design, Graphic design, SEO (Search Engine Optimization), and content creation. Whether you’re building a website, a mobile application, or maintaining content on a website, appearance and design are crucial elements. Since the mid of 2010, web design has been more and more focused on developing for mobile and tablet devices and browsers.

A web page that “responds” to or resizes itself to fit whatever screen size the viewer is using is created through the responsive web design method. This entails resizing, shrinking, hiding, and enlarging a website using HTML and CSS to ensure that it displays properly across all device resolutions (desktops, laptops, tablets, and phones). With responsive design, you can create a single website that adapts to the sizes of various displays and devices.

When two buttons need to be displayed concurrently, you can make the “Delete” button more noticeable by choosing a color like red. Red is almost typically associated with caution, so using it to draw attention is a terrific idea.

A good web developer should know
• HTML
• CSS
• SQL
• PHP/Ruby/Python
• JQuery
• JavaScript

(CORS) Cross-Origin Resource Sharing is a mechanism that enables many resources (e.g., JavaScript, fonts, etc.) on a web page to be requested from another domain outside the domain from which the resource originated. It is a technique that HTML5 support for controlling XML Http Request access to a separate domain.

MySQL is a relational Database Management System that uses SQL as its standard language to manage its database. Similar to other databases, MySQL has a structure like a table.

Load balancing is the distribution of all the incoming network traffic all across the backend servers.

In JavaScript, every function has its own scope. It is basically a collection of rules for how variables are accessed and variables themselves.

JQuery is a library built with the JavaScript language, and JavaScript is the language itself.

• HTML 5 comes with a number of new APIs
• Media API
• Text Track API
• Application Cache API
• Data transfer API
• User Interaction
• Command API
• Constraint Validation API
• History API

Long polling is a web application development pattern used to emulate pushing data from the server to the client. When long polling is used, the client sends a request to the server, and the connection remains intact until the server is ready to send data to the client. The connection will be closed only after the data is sent back to the client or a connection timeout occurs.

• XHTML requires that all tags should be in lowercase
• XHTML requires that all tags should be closed properly
• XHTML requires that all attributes are enclosed in double quotes
• XHTML forbids inline elements from containing block-level elements

For multi-line text input control, you can use the “textarea tag”.

Search Engine Optimization widely known as SEO is the process of improving the structure, content and organization of your site, so that the Search engines can index them correctly. It also involves doing promotional activities to boost your search engine rank.

“Keyword” in digital marketing is the word that a user’s or person enters into a search engine to find specific information. From SEO point of view, for better page ranking keywords are very crucial. How and where you have used the keywords will reflect your site ranking.

Pay Per Click also known as Cost Per Click, is a technique used to direct traffic to websites. In this technique, advertisers pay the publisher ( website owner or host of the website) when the ad is clicked. In other words, it is the amount spent to get an advertisement clicked.

Google Ads is the single most popular PPC advertising system in the world. It works on Pay per click model. The Google Ads platform enables the business to create ads that appear on Google search engine and their other properties.

  • Off page optimization: It is the process of boosting your search engine ranking by getting external links pointing back to it.
  • On page optimization: On page optimization directly deals with the content and structure of the website.

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Content Marketing
  • Email Marketing
  • Social Media Marketing
  • E-commerce Marketing

  • White hat SEO – It is the most popular SEO technique that utilizes methods and techniques to improve search engine rankings of a site which do not run afoul of search engine guidelines. White hat SEO uses techniques like high-quality content, link acquisition, website HTML optimization, and restructuring. With White hat SEO, you can expect a long-lasting growth in your rankings.
  • Black hat SEO – It exploits the various weaknesses in the search engines algorithms to get high rankings. The Black hat SEO is not in accordance with the SEO guidelines set by search engines. Some of the black hat SEO techniques are keyword stuffing, link spam, hidden text, hidden link. Using these techniques, you can expect unpredictable, quick but short-lasting growth in rankings.
  • Grey hat SEO – Grey hat SEO is neither black nor white, it rather combines both. It is a transformation from black SEO techniques to white SEO techniques and from white SEO techniques to black SEO techniques.

In Digital Marketing, there are a variety of techniques that can be utilized to achieve a specific aim. Here are a few examples:

  • Google Analytics
  • Ahref
  • Google Keyword Planner
  • Keyword Discovery
  • SEMrush
  • AdEspresso

SEO enables your website to appear in search engine result pages while SEM is search engine marketing to purchase a space in search engine result page.

The anchor text is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the page ranking in search engines.

AMP is short for Accelerated Mobile Pages. It is a project from Twitter and Google to make fast mobile pages. AMP is an open-source library that helps create a lightweight and fast loading web page. It enables marketers and publishers to create mobile-friendly web pages, which can be supported at different platforms and is compatible with all types of browsers.

A long-term word is a keyword phrase containing 4+ words that make the search results more specific. Long-tail keywords get low search traffic, but they rank better than single-word keywords.

No-follow link instructs search engines bots that a hyperlink should not influence the link target’s ranking in the search engine index. It reduces the effectiveness of search engine spams and improves the quality of search engine results.
Do-follow links allow search engines to follow them and reach your website, giving the link juice and a backlink.

Interview Questions (Digital Marketing)

1. What is SEO?

Search Engine Optimization widely known as SEO is the process of improving the structure, content, and organization of your site so that the Search engines can index them correctly. It also involves doing promotional activities to boost your search engine rank.

One of the best interview questions is
2. What is a keyword in digital marketing? How important is it from the point of SEO?

“Keyword” in digital marketing is the word that a user or person enters into a search engine to find specific information. From the SEO point of view, for better page ranking keywords are very crucial. How and where you have used the keywords will reflect your site ranking.

3. What is PPC or Pay Per Click advertising?

Pay Per Click also known as Cost Per Click is a technique used to direct traffic to websites. In this technique, advertisers pay the publisher ( website owner or host of the website) when the ad is clicked. In other words, it is the amount spent to get an advertisement clicked.

4. What is Google Ads?

Google Ads is the single most popular PPC advertising system in the world. It works on Pay per click model. The Google Ads platform enables the business to create ads that appear on the Google search engine and their other properties.

Off-page optimization: It is the process of boosting your search engine ranking by getting external links pointing back to it.
On-page optimization: On-page optimization directly deals with the content and structure of the website.

  1. Search Engine Optimization (SEO)
  2. Search Engine Marketing (SEM)
  3. Content Marketing
  4. Email Marketing
  5. Social Media Marketing
  6. E-commerce Marketing

Want to know more about digital marketing interview questions? Then Visit: 99EDU