Course Duration: 72 Hours
Complete Syllabus of Advanced SEO Course
- Website Planning and Creation
- Domain Name Registration
- Domain Selection
- Hosting and its types
- Basic knowledge of World Wide Web
- Website wireframe and architecture
- Basics of developing and designing a website
- Usability & user experience of a website
- Why say yes to a responsive website
- Website competitor analysis
- Website navigation and optimizing according to user-friendly interface
1. Introduction to SEO
- What is search engines
- Difference between portal and search engines
- How search engines work
- What is SEO
- SEO techniques (On page and Off page)
- Difference between White hat, Black hat, and Grey hat SEO
- What is the need for SEO
- Things to consider before starting SEO of any website
- What is Ranking
- How Google ranks a website
- Get familiar with the basic terms like crawlers, robots, and spiders
- How to choose the best search engine
2. Keyword Research
- Introduction to Keyword research
- How and why to choose the right keywords
- Different types of keywords
- How to do Keyword analysis
- Keywords density analysis
- Tools for keyword research
3. On Page Optimization Steps
- Introduction to On-page optimization
- What is Title, Description, and Keywords tags
- Length of titles, meta description, and Snippets
- H1 to H6 Tags and their importance
- Important keywords in title, meta descriptions, and content
- When and where keywords can be placed
- Difference between Internal links and External links
- Anchor Text
- Anchor links optimization
- Importance of Alt tags and Image tag
- Image tag optimization
- Content Optimization
- SEO friendly content
- Optimizing SEO content
- Page naming / URL Structure / Permalink
- Website structure & navigation menu optimization
- Filename optimization
- Page speed optimization tool
- URL Canonicalization/ 404 Implementation
- Difference between HTTP / HTTPS
- Different types of Sitemaps and their importance
- Google SEO guidelines
- Google Analytics and Webmaster integration
- Keyword Proximity, Authority, Prominence, and density
- URL renaming/ rewriting
- Duplicate Content / URLs
- HTML Validations using W3c
- Broken link analysis
- Google webmaster tool
- Creating effective landing pages
- On page Audit
4. Off-Page Optimization
- Introduction to Off-page optimization
- Local marketing of websites on the basis of locations
- Social Media optimization techniques
- Introduction of link building and its types
- Directory submission
- Blog and article submission
- Forum posting
- Forum signatures and commenting
- Free classifieds
- Classifieds posting
- Press release submission
- Video submission
- Business listing submission
- Guest blog
- Local SEO (Local business listing)
- Detail knowledge of Link building and backlinks
- Social bookmarking
- Photo & Video Sharing
- Infographics sharing
- Document Sharing
- Content Marketing and its importance
- Question and answers
- Web 2.0 submission
- Importance of backlinks / Link building
- Competitors backlink research and submission
- Tracking the links and PageRank
- Submission to do follow websites
5. Webmaster / Search Console
- Sign up for a webmaster account
- Verifying website under Google Search Console
- Introduction on webmaster
- Effect on inner page ranking through inner linking
- Understanding queries and Average keyword position
- Search Appearance
- How to improve website quality and performance by using the information in the search console
- Google Index
- Search Traffic
- Google My Business
- Google Crawling
6. Google Algorithms And Updates
- Introductions on Search Engine Algorithms?
- How Algorithms Works?
- Algorithm & Google Panda
- Detail information on Search Engine Penalties
- Procedures for recovering from Search Engine Penalties
- What is Google Panda Algorithm?
- How Google Panda Algorithm affect millions of websites?
- Things to know about Google Penguin
- How to save websites from Google Panda, Penguin, and EMD
- Recover your site from Panda, EMD, and Penguin
7. Things Not To Do In SEO
- Black Hat SEO
- Try to avoid Grey Hat SEO
- Exact-match Anchor text
- Keyword Stuffing
- Spam comments
- Duplicate content and cloaking
- Unnatural links
- Domain and Keyword Cloaking
- Intrusive Interstitial Ads
- 3rd party “Paid” links
- Article spinners
8. Local SEO Course
- What is Local SEO?
- Business listing on Google My Business (Google Places).
- What is the citation?
- What is the NAP?
- Foursquare, Yelp, Hotfrog and other business directory listing.
- Consistent Citation creation with exact NAP.
- Business Reviews on Google My Business (Google Places) and other business directories.
- Local SEO question answers.
9. Technical SEO
- Website structure optimization for fast loading.
- Minimizing the HTTP calls.
- GZip activation and CDN (Content Delivery Network) management.
- Importance of mobile-friendly Responsive Website design on SEO.
- Search Engine friendly URL rewriting techniques with .HTACCESS.
- Importance of Redirection.
- 301 Permanent Redirection and 302 Temporary Redirection, their differences and how to use them.
- Duplicate Content issue and Canonicalization.
- Rel Canonical tag implementation.
- Rel alternate tag implementation.
- Hreflang tag implementation.
- Cannibalization issue and how to fix it.
- 404 Broken link analysis and redirection.
- RSS file creations.
- Robots.txt file creation and uses.
- Quality analysis of Inbound Links, link cleaning and Google Disavow tool.
10. Competitor Analysis
- Analysis of similar sites through paid and free tools
- Knowledge of PA & DA Checker Tools
- Creating backlinks and optimizing the website accordingly
11. YouTube SEO
- How do I SEO my YouTube channel?
- Why YouTube SEO is important?
- What is YouTube SEO and how it works?
- What are the tools of YouTube SEO?
- Is voice search the future?
- What type of keywords should be included for voice search?
- What do voice assistants do?
12. Schema Markup (Structure Data)
- What is schema and why is it important?
- How important is schema markup for SEO?
- What is schema tag in SEO?
- Why is schema useful?
- What is schema markup WordPress?
- What’s a rich snippet?
- How do I get rich snippets on Google?
13. Interview Preparation
- Building Impressive CV
- Presentation & Pitching Skills
- Interview Hacks
- Career Guidance
- Case Studies
Call to us(+91) 8777517741