• Website Planning and Creation
  • Domain Name Registration
  • Domain Selection
  • Hosting and its types
  • Basic knowledge of World Wide Web
  • Website wireframe and architecture
  • Basics of developing and designing a website
  • Usability & user experience of a website
  • Why say yes to a responsive website
  • Website competitor analysis
  • Website navigation and optimizing according to user-friendly interface

1. Introduction to SEO
  • What is search engines
  • Difference between portal and search engines
  • How search engines work
  • What is SEO
  • SEO techniques (On page and Off page)
  • Difference between White hat, Black hat, and Grey hat SEO
  • What is the need for SEO
  • Things to consider before starting SEO of any website
  • What is Ranking
  • How Google ranks a website
  • Get familiar with the basic terms like crawlers, robots, and spiders
  • How to choose the best search engine

2. Keyword Research
  • Introduction to Keyword research
  • How and why to choose the right keywords
  • Different types of keywords
  • How to do Keyword analysis
  • Keywords density analysis
  • Tools for keyword research

3. On Page Optimization Steps
  • Introduction to On-page optimization
  • What is Title, Description, and Keywords tags
  • Length of titles, meta description, and Snippets
  • H1 to H6 Tags and their importance
  • Important keywords in title, meta descriptions, and content
  • When and where keywords can be placed
  • Difference between Internal links and External links
  • Anchor Text
  • Anchor links optimization
  • Importance of Alt tags and Image tag
  • Image tag optimization
  • Content Optimization
  • SEO friendly content
  • Optimizing SEO content
  • Page naming / URL Structure / Permalink
  • Website structure & navigation menu optimization
  • Filename optimization
  • Page speed optimization tool
  • Robots.txt
  • URL Canonicalization/ 404 Implementation
  • Difference between HTTP / HTTPS
  • Different types of Sitemaps and their importance
  • Google SEO guidelines
  • Google Analytics and Webmaster integration
  • Keyword Proximity, Authority, Prominence, and density
  • URL renaming/ rewriting
  • Duplicate Content / URLs
  • HTML Validations using W3c
  • Broken link analysis
  • Google webmaster tool
  • Creating effective landing pages
  • On page Audit

4. Off-Page Optimization
  • Introduction to Off-page optimization
  • Local marketing of websites on the basis of locations
  • Social Media optimization techniques
  • Introduction of link building and its types
  • Directory submission
  • Blog and article submission
  • Forum posting
  • Forum signatures and commenting
  • Free classifieds
  • Classifieds posting
  • Press release submission
  • Video submission
  • Business listing submission
  • Guest blog
  • Local SEO (Local business listing)
  • Detail knowledge of Link building and backlinks
  • Social bookmarking
  • Photo & Video Sharing
  • Infographics sharing
  • Document Sharing
  • Content Marketing and its importance
  • Question and answers
  • Web 2.0 submission
  • Importance of backlinks / Link building
  • Competitors backlink research and submission
  • Tracking the links and PageRank
  • Submission to do follow websites

5. Webmaster / Search Console
  • Sign up for a webmaster account
  • Verifying website under Google Search Console
  • Introduction on webmaster
  • Effect on inner page ranking through inner linking
  • Understanding queries and Average keyword position
  • Search Appearance
  • How to improve website quality and performance by using the information in the search console
  • Google Index
  • Search Traffic
  • Google My Business
  • Google Crawling

6. Google Algorithms And Updates
  • Introductions on Search Engine Algorithms?
  • How Algorithms Works?
  • Algorithm & Google Panda
  • Detail information on Search Engine Penalties
  • Procedures for recovering from Search Engine Penalties
  • What is Google Panda Algorithm?
  • How Google Panda Algorithm affect millions of websites?
  • Things to know about Google Penguin
  • How to save websites from Google Panda, Penguin, and EMD
  • Recover your site from Panda, EMD, and Penguin

7. Things Not To Do In SEO
  • Black Hat SEO
  • Try to avoid Grey Hat SEO
  • Exact-match Anchor text
  • Keyword Stuffing
  • Spam comments
  • Duplicate content and cloaking
  • Unnatural links
  • Domain and Keyword Cloaking
  • Intrusive Interstitial Ads
  • 3rd party “Paid” links
  • Article spinners

8. Local SEO Course
  • What is Local SEO?
  • Business listing on Google My Business (Google Places).
  • What is the citation?
  • What is the NAP?
  • Foursquare, Yelp, Hotfrog and other business directory listing.
  • Consistent Citation creation with exact NAP.
  • Business Reviews on Google My Business (Google Places) and other business directories.
  • Local SEO question answers.

9. Technical SEO
  • Website structure optimization for fast loading.
  • Minified CSS (.css) and JavaScript (.js) and CSS Sprite.
  • Minimizing the HTTP calls.
  • GZip activation and CDN (Content Delivery Network) management.
  • Importance of mobile-friendly Responsive Website design on SEO.
  • Search Engine friendly URL rewriting techniques with .HTACCESS.
  • Importance of Redirection.
  • 301 Permanent Redirection and 302 Temporary Redirection, their differences and how to use them.
  • Duplicate Content issue and Canonicalization.
  • Rel Canonical tag implementation.
  • Rel alternate tag implementation.
  • Hreflang tag implementation.
  • Cannibalization issue and how to fix it.
  • 404 Broken link analysis and redirection.
  • RSS file creations.
  • Robots.txt file creation and uses.
  • Quality analysis of Inbound Links, link cleaning and Google Disavow tool.

10. Competitor Analysis
  • Analysis of similar sites through paid and free tools
  • Knowledge of PA & DA Checker Tools
  • Creating backlinks and optimizing the website accordingly

11. YouTube SEO
  • How do I SEO my YouTube channel?
  • Why YouTube SEO is important?
  • What is YouTube SEO and how it works?
  • What are the tools of YouTube SEO?
  • Is voice search the future?
  • What type of keywords should be included for voice search?
  • What do voice assistants do?

12. Schema Markup (Structure Data)
  • What is schema and why is it important?
  • How important is schema markup for SEO?
  • What is schema tag in SEO?
  • Why is schema useful?
  • What is schema markup WordPress?
  • What’s a rich snippet?
  • How do I get rich snippets on Google?

13. Interview Preparation
  • Building Impressive CV
  • Presentation & Pitching Skills
  • Interview Hacks
  • Career Guidance
  • Case Studies
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SEO course is one of the most demanding job-oriented training program options in Kolkata. Nowadays, the Digital world or digital industry forced students to search for digital marketing and SEO course in Kolkata due to the growing need for SEO experts. 99Edu training institute – Managed by 99graphics design a web & app development company.

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What is SEO (Search Engine Optimization)

SEO refers to Search Engine Optimization. It usually is a strategy for improving your website’s content so that it has a better chance of appearing in search results for related searches. Generating more visibility will increase your authority and reputation. More profitability is linked to higher credibility. Your business will draw in more potential clients if your website content is more visible in search results.

SEO experts are not only instructed to do only jobs, They have many additional ways to use their knowledge outside of professionals. For example, an SEO expert can provide freelance SEO services. Business Owner can increase their own business through online channels without investing any money by using their knowledge of SEO.

SEO has become an important marketing skill for any company or brand with the increase in online business. As a result, SEO hopefuls have a huge amount of opportunities.

Types of SEO Training Programs in Kolkata

Classroom training– Classroom SEO Courses is an offline & physical classroom training. It involves both theory and practice.

It is best suggested to carefully review the course syllabus in order to discover the course level before considering SEO training.

These days, one of Kolkata’s most demanded jobs is SEO expert jobs. The growing need for SEO professionals in the whole digital industry forced students to search for SEO training in Kolkata.

Who Can Join the SEO Course?

A skill-based course, SEO is an element of digital marketing. You can get all the expertise you need to do SEO tasks in order to rank higher in the search results by taking an SEO course. Anyone with a desire to study can enroll in an SEO course because it is not required for a degree. In Kolkata, there are media outlets and digital marketing companies.

After all, anyone may learn SEO for a variety of goals outside of the job. There are no such limits that can prevent you from learning SEO if you are interested to learn SEO.

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