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Course Duration: 96 Hours

Complete Syllabus of Digital Marketing Course in Kolkata

Module 1
1. Introduction to Digital Marketing
  • What is Digital Marketing?
  • General Marketing VS Digital Marketing?
  • What are the benefits of Digital Marketing?
  • Inbound & Outbound Marketing?
  • What is the future of Digital Marketing?
  • What is Search Engine?
  • Types of search engine?
  • How does the search engine work?
  • Why Google is the world’s best search engine?
  • Ranking Factors of Google!
  • Required Tools in Digital Marketing.
  • What is online advertising?
  • What is ad-words?
  • What is RSS feed?
  • Panda algorithm vs Penguin algorithm
  • Why we use content marketing for SEO?
  • Career scope in Digital Marketing?
Module 2
2. Search Engine Optimization (SEO)
  • Introduction and Understanding of SEO?
  • How does Search Engine work?
  • On-Page SEO vs Off-Page SEO
  • What is the main purpose of using keywords in SEO?
  • Some important SEO tools
  • What is link building and why does it matter?
  • What are backlinks?
  • What is an outbound link?
  • Difference between do-follow and no-follow links
  • What are meta tags
  • What is an anchor text?
  • What is robots.txt?
  • What is the landing page?
  • Latest updates in Google search algorithm
  • What is Sitemap? How is it important?
  • What is social bookmarking?
  • What is google my business?
  • Popular SEO Blogs to follow
Module 3
3. Domain Registration and Hosting
  • What is domain & subdomain name?
  • Parts of domain name
  • How to choose a domain name?
  • What is the Protocol?
  • What is IP address
  • What is web hosting?
  • What is Up time
  • Types of Web Hosting
  • How to buy domain and hosting?
  • Buying and managing domains
  • What is SSL certification?
  • When your site goes down what will happen?
  • What is the page authority and domain authority?
Module 4
4. Website Design guidelines
  • What is the Website?
  • What is www?
  • What are the different types of websites?
  • Web Page vs website
  • Difference between blog vs website
  • How to build a web page?
  • Web design vs web development
  • What makes a website user-friendly?
  • Dynamic vs Static website
  • What are responsive websites?
  • Build your own portfolio website.
Module 5
5. Keyword Research and planning
  • What are Keywords?
  • Types of Keywords
  • Keyword-based on length
  • History of Keyword Research
  • Why is keyword research important?
  • LSI Keywords
  • What is the keyword research process?
  • Understanding your target market
  • What is Keyword Density, and does it matter?
  • Know what your people want
  • How to use google keyword planner?
  • How to do the business analysis?
Module 6
6. SEO Friendly Content Writing
  • What is content writing
  • Introduction to the different types of Contents
  • How to improve writing skills?
  • How to write SEO optimized content?
  • Use of proper Tags (h1, h2, h3)
  • Attractive Title and Headings
  • Anchor Texts
  • How to count words
  • Understanding your audience
  • Write for users, not for google
  • What makes good content?
Module 7
7. Social Media Optimization
  • What is Social Media Optimization?
  • What is Social Media Marketing (SMM)?
  • Search Engine Optimization vs Social Media Optimization
  • List of social media
  • Importance of social media
  • How Social-Media Affects SEO?
  • How to promote business through SMO
  • What is the responsibility of a social media manager?
  • Top social media marketing tools to consider?
Module 8
8. Facebook Marketing
  • Facebook Insights
  • Ad Practices for Ad Content
  • Facebook Targeting Options
  • Re-targeting or Facebook Exchange
  • Facebook Page Management
Module 9
9. Twitter Marketing
  • Introduction to Twitter Marketing
  • Twitter Ads – Content & Targeting
  • Power of Twitter and use of hashtags
  • Tools and Measurement
Module 10
10. LinkedIn Marketing
  • Introduction to LinkedIn
  • How to Market
  • Personal marketing
  • Brand Marketing
  • LinkedIn Ads
  • LinkedIn Campaigns
Module 11
11. Instagram Marketing
  • Creating a Business Page
  • Marketing Tools and Ads
  • Influencer Marketing on Instagram
  • Strategy How to Drive Engagement
  • Switching Accounts
  • Lead Generation through Instagram
Module 12
12. YouTube Marketing
  • YouTube Channel Creation
  • Video Creation, Uploading and Optimization
  • Video Content and story line ups
  • Channel Monetization
  • How to earn like a Boss
Module 13
13. Google Algorithms
Module 14
14. Google Analytics
Module 15
15. Google Ad-sense
Module 16
16. Google Ad-words
Module 17
17. Email Marketing
Module 18
18. SMS Marketing
Module 19
19. Freelance Guidelines
  • Portfolio Creation.
  • Build Your Reputation
  • Find your target audience
  • Charge The Right Price
  • Create a relationship with your client
Module 20
20. Interview Preparation
  • Interview Preparation Essentials
  • Essential Tools and Resources to Help you succeed
  • How to Crack Any Interview? Industry Secrets
  • Written Test Preparation
  • Mock Interview Session
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Email

info@99eedu.com
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Call to us

(+91) 8777517741
(+91) 6289007997

99EDU Institute – Manage by 99Graphics Design PVT.LTD. We provide Digital Marketing Course including SEO, SMM (social media marketing), PPC (pay-per-click), and much more.

Our Digital Marketing Course is a professional course and it’s delivered by experienced trainers. Our experts work in the digital marketing industry and they use the latest techniques for digital marketing and social media marketing.

Are you looking for a “Digital Marketing Course in Kolkata”? Then you’re in the right place. 99EDU is Kolkata’s most trusted Digital Marketing Institute with a high reputation. Our students either started their own businesses or got jobs with a fantastic starting salary.

WHAT DO YOU KNOW FROM OUR “DIGITAL MARKETING COURSE IN KOLKATA”?

Our digital marketing course covers a wide range of topics in a complete syllabus. It has all the most recent additions and important facts to fulfill the needs of the present. Our course of study includes:

SEO (Search Engine Optimization):

SEO is the process of getting traffic from the website in free, organic, or natural search results in search engines. It aims to improve your website’s ranking or position in search results pages. You can learn every important part of SEO in our digital marketing course.

PPC (pay-per-click):

PPC Ad Campaigns make it easier to get people to visit your website and convert them into customers. We help you to understand the important aspects of PPC campaigns and Google AdWords with the help of our digital marketing course.

SMM (Social Media Marketing):

One of the most effective platforms for visibility & conversions is social media. And you can learn how to run such successful social media campaigns with the help of our digital marketing training course in Kolkata to drive traffic to websites and produce conversions.

Digital Marketing is one of the highest growth fields. This industry experienced good development during the pandemic and offered many jobs to freshers. Currently, one of the most important parts of every company’s growth is digital marketing.
Because of this, it has a strong market presence and will have a very high demand in the near future. You should update your skills in digital marketing because of this. If you’re searching for an Advanced Digital Marketing Course in DUM DUM, 99EDU is your one-stop solution.

We offer classes to a variety of professionals, including managers, marketers, business owners, students, and anyone who is interested in learning about digital media. Learning new skills has actual worth because it increases one’s chances of reaching greater heights and creating new opportunities.

With the introduction of new concepts in Digital Marketing over the past 10+ years, 99EDU has grown significantly each day. With expert trainers, we at 99EDU can offer the best professional training in digital marketing classes in Kolkata.

Our goal is to expand daily with creative solutions and concepts in this area by analyzing the basics of digital media. We make sure to offer the best training available to enhance your job possibilities.

Becoming a professional digital marketer requires having the best information and understanding the topics thoroughly, which is why we have effectively prepared our class syllabus.

It provides a thorough analysis of the terms, concepts, strategies, and execution used in digital marketing for running campaigns and promoting websites.

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