Course Duration: 96 Hours
Complete Syllabus of Digital Marketing Course in Kolkata
1. Introduction to Digital Marketing
- What is Digital Marketing?
- General Marketing VS Digital Marketing?
- What are the benefits of Digital Marketing?
- Inbound & Outbound Marketing?
- What is the future of Digital Marketing?
- What is Search Engine?
- Types of search engine?
- How does the search engine work?
- Why Google is the world’s best search engine?
- Ranking Factors of Google!
- Required Tools in Digital Marketing.
- What is online advertising?
- What is ad-words?
- What is RSS feed?
- Panda algorithm vs Penguin algorithm
- Why we use content marketing for SEO?
- Career scope in Digital Marketing?
2. Search Engine Optimization (SEO)
- Introduction and Understanding of SEO?
- How does Search Engine work?
- On-Page SEO vs Off-Page SEO
- What is the main purpose of using keywords in SEO?
- Some important SEO tools
- What is link building and why does it matter?
- What are backlinks?
- What is an outbound link?
- Difference between do-follow and no-follow links
- What are meta tags
- What is an anchor text?
- What is robots.txt?
- What is the landing page?
- Latest updates in Google search algorithm
- What is Sitemap? How is it important?
- What is social bookmarking?
- What is google my business?
- Popular SEO Blogs to follow
3. Domain Registration and Hosting
- What is domain & subdomain name?
- Parts of domain name
- How to choose a domain name?
- What is the Protocol?
- What is IP address
- What is web hosting?
- What is Up time
- Types of Web Hosting
- How to buy domain and hosting?
- Buying and managing domains
- What is SSL certification?
- When your site goes down what will happen?
- What is the page authority and domain authority?
4. Website Design guidelines
- What is the Website?
- What is www?
- What are the different types of websites?
- Web Page vs website
- Difference between blog vs website
- How to build a web page?
- Web design vs web development
- What makes a website user-friendly?
- Dynamic vs Static website
- What are responsive websites?
- Build your own portfolio website.
5. Keyword Research and planning
- What are Keywords?
- Types of Keywords
- Keyword-based on length
- History of Keyword Research
- Why is keyword research important?
- LSI Keywords
- What is the keyword research process?
- Understanding your target market
- What is Keyword Density, and does it matter?
- Know what your people want
- How to use google keyword planner?
- How to do the business analysis?
6. SEO Friendly Content Writing
- What is content writing
- Introduction to the different types of Contents
- How to improve writing skills?
- How to write SEO optimized content?
- Use of proper Tags (h1, h2, h3)
- Attractive Title and Headings
- Anchor Texts
- How to count words
- Understanding your audience
- Write for users, not for google
- What makes good content?
7. Social Media Optimization
- What is Social Media Optimization?
- What is Social Media Marketing (SMM)?
- Search Engine Optimization vs Social Media Optimization
- List of social media
- Importance of social media
- How Social-Media Affects SEO?
- How to promote business through SMO
- What is the responsibility of a social media manager?
- Top social media marketing tools to consider?
8. Facebook Marketing
- Facebook Insights
- Ad Practices for Ad Content
- Facebook Targeting Options
- Re-targeting or Facebook Exchange
- Facebook Page Management
9. Twitter Marketing
- Introduction to Twitter Marketing
- Twitter Ads – Content & Targeting
- Power of Twitter and use of hashtags
- Tools and Measurement
10. LinkedIn Marketing
- Introduction to LinkedIn
- How to Market
- Personal marketing
- Brand Marketing
- LinkedIn Ads
- LinkedIn Campaigns
11. Instagram Marketing
- Creating a Business Page
- Marketing Tools and Ads
- Influencer Marketing on Instagram
- Strategy How to Drive Engagement
- Switching Accounts
- Lead Generation through Instagram
12. YouTube Marketing
- YouTube Channel Creation
- Video Creation, Uploading and Optimization
- Video Content and story line ups
- Channel Monetization
- How to earn like a Boss
13. Google Algorithms
14. Google Analytics
15. Google Ad-sense
16. Google Ad-words
17. Email Marketing
18. SMS Marketing
19. Freelance Guidelines
- Portfolio Creation.
- Build Your Reputation
- Find your target audience
- Charge The Right Price
- Create a relationship with your client
20. Interview Preparation
- Interview Preparation Essentials
- Essential Tools and Resources to Help you succeed
- How to Crack Any Interview? Industry Secrets
- Written Test Preparation
- Mock Interview Session